“It was irritating at the time it happened, and it’s something that shouldn’t have happened because it was a fraudulent claim, but we survived.” Of course, that was before Facebook became the traffic spigot it is today. “They didn’t issue a proper DMCA takedown, where you’re supposed to say what the infringing material is,” managing editor Eric Bangeman told me. In 2011, Facebook pulled Ars Technica’s page for IP infringement, but that turned out to be a bunk claim. ![]() Other media sites have dealt with Facebook bans. We already know that content moderation is haphazard. But there’s nothing stopping Facebook from interpreting this to mean: You may not post gossip about someone else. The most literal interpretation of this: You can’t post someone else’s phone number or address. “You may not publish the personal information of others without their consent,” one diktat reads. If Facebook were debuting a streaming feature for Instagram, The Shade Room would be in even more trouble.įacebook’s community standards are a set of guidelines designed to keep Facebook “safe.” They lay out Facebook’s approach to moderating abuse, intellectual property rights, and nudity, and they are couched in vague language that could apply to almost anything posted. This is clearly a priority, and since The Shade Room lifts images from other sources - sometimes without attribution - the timing of the takedown makes sense. ![]() The company released a digital rights manager tool this month to help people make complaints when other users lift their content. With the debut of Facebook Live, Facebook is giving everyone a convenient tool for broadcasting copyrighted material, and it is bracing for infringement claims. It’s not clear why Facebook decided to penalize The Shade Room on one platform and not the other, especially since the content is similar on both. Instagram is still its primary platform, and it has its own website. “It aggregated from existing sites like TMZ or Bossip but gave gossip a social media spin: It actually did detective work on Instagram to figure out who was dating whom, who had broken up, who was in a fight.” “There were other websites about black celebrities, to be sure, but The Shade Room was the first to launch on the platform - Instagram - where many of its readers spent much of their time,” Shafrir wrote. The account featured a couple of posts this week about the death of 90-year-old Everybody Loves Raymond star Doris Roberts, for example.īuzzFeed’s Doree Shafrir wrote about The Shade Room’s ascendance last year, identifying how using Instagram helped it succeed. The Shade Room started as an Instagram page, and while it can be juicy, it’s often deeply mundane. But everybody who likes reading words online should feel wobbly about this, because it’s an obvious example of the power that Facebook wields as a media publisher. If you feel unsafe reading The Shade Room, you might be Iggy Azalea. The Shade Room is not abusive or pornographic. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community The New York Times called it the "TMZ of Instagram.Earlier this week, Facebook removed celebrity gossip aggregator The Shade Room for violating its community standards. The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014.
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